The GameFi industry has seen a significant rise in token value following Gala Games’ announcement of a partnership with the White House.
Although gaming tokens have been largely on the backseat post-2021 crypto excitement, this partnership has the potential to usher in a major industry revamp.
The latest data by SoSoValue shows GameFi tokens have had a rough year, losing 62% of their value over the past 12 months. The discrepancy is a reminder of the sector’s challenges, especially when contrasted with the 174% increase in PayFi tokens. However, the tide could shift with the Trump administration’s crypto-friendly policies.
Gala Games, the world’s premier blockchain games and entertainment company, officially announced its partnership with the White House, making it the first ever crypto gaming company to do so. The project is built on the Web3 Store of Value experimentation framework and a Web3 Easter Egg Hunt component party showcased as part of the 2025 White House Easter Egg Roll.
Gala Games gained a lot of attention for supporting this event which held over the Easter weekend at easter.gala.games. The game provided families with a “free and easy” experience and introduced blockchain technology without overwhelming new users.
Gala’s easter event spurs token surge and showcases a new vision for blockchain gaming
After the partnership was revealed, Gala’s native token, GALA, saw an 18% jump in value. Meanwhile, GameFi tokens rose 13%, compared with a more modest gain of 8% in the broader crypto market.
Gala’s Easter Egg Hunt enabled players to gather virtual eggs and earn special non-fungible tokens (NFTs), which all exist on GalaChain, a layer 1 protocol developed by Gala Games.
Founded by Zynga co-founder Eric Schiermeyer in 2019, Gala Games has made inroads to attract big partners like DreamWorks Animation and NBCUniversal. The company has also partnered with the artist Snoop Dogg and established recent deals like the one with LG Electronics to bring Web3 entertainment to TVs. Gala’s desire to merge blockchain with entertainment is also distinctive, and the partnership with the White House only reinforces this message.
Schiermeyer said he was excited about the collaboration and shared that the project focuses on the high-level tie-up. “We have a team dedicated to government outreach,” they said. “I also spent time at Mar-a-Lago and spoke with the President. But mainly, we wanted to help make the event more fun, and I think that sentiment was well received.”
Industry voices applaud visibility but warn GameFi must solve deeper challenges
The partnership has received mixed responses throughout the industry. On one hand, the visibility of the White House partnership has attracted plaudits more generally. According to Jack O’Holleran, CEO of SKALE Labs, poor visibility has always been a drag on GameFi’s growth. O’Holleran noted that previously, people had to manage their own crypto wallets and pay exorbitant gas fees to play. However, he noted that gasless blockchains and frictionless onboarding take away those obstacles.
O’Holleran remains optimistic about the sector’s future, emphasizing that the functional values and utility blockchain brings to gaming are becoming increasingly undeniable. He noted that mainstream gaming platforms are essential to broader GameFi integration. O’Holleran proposed that if GameFi were to fit into traditional means of gaming seamlessly, it would potentially “unlock the floodgates” for a much broader player base than is currently the case with the crypto user count.
Concurrently, Mitja Goroshevsky, co-founder of Gosh, commended the visibility of Gala Games and the GameFi sector via the White House tie-up. He warned that the industry is not out of the woods yet, and its identity crisis still looms. Goroshevsky continued to say that collaborations with governments benefit visibility; however, it will not be enough to bring mass adoption.
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