- Built on Sui, DeLorean’s on-chain marketplace will introduce a new approach to vehicle reservation and resale, tokenizing build slots through tradeable digital collectibles for its upcoming Alpha 5 EV model
- Sir Patrick Stewart joins Christopher Lloyd among other mainstream celebrities endorsing the return of the iconic time-traveling car from Back to the Future, incorporating modern blockchain technology into its supply chain
Cayman Islands, 22 May 2025: Hollywood actor Sir Patrick Stewart has announced teaming up with the DeLorean Motor Company (DMC) and DeLorean Labs, ahead of the company’s launch of its on-chain vehicle reservation system & marketplace.
Built on the Sui network. The DeLorean Marketplace will usher in a new approach to vehicle reservation, management and resale, enabling auto enthusiasts to buy and sell their build slots for DeLorean’s widely anticipated Alpha 5 EV model, as the company begins production on its first vehicle in over 40 years.
The marketplace offers a suite of features exclusively for DeLorean Tokenized Build Slot holders, some of which include listing the build slots for sale or purchasing directly from other users, bidding for preferential slots, staking and earning rewards on the $DMC tokens (once launched), and purchasing USDC on the Sui network directly through the marketplace.
DeLorean Chief Brand Officer, Cameron Wynne, said: “Since DeLorean’s emergence in the 1980s, the brand has stood as a symbol of vision, rebellion, and futuristic innovation. Today, we honor that legacy by leaping forward once again, this time on the blockchain. Our new on-chain reservation platform advances our commitment to transparency and security, giving our community direct access to the future of vehicle ownership. By using blockchain technology, we’re setting a new standard for the automotive industry.”
DeLorean’s Web3 marketplace will introduce a new era of ownership and engagement by incorporating key on-chain elements such as:
- Blockchain-Powered Transactions: Buy, sell, and trade vehicle reservation slots securely and transparently using blockchain technology
- Immutable Performance Analytics: Access a transparent and unalterable ledger of each vehicle’s history and performance data, surpassing traditional platforms in accuracy
- Seamless Reservation Management: Active build-slot holders can manage their reservations effortlessly, with new reservations for upcoming production years launching soon
DeLorean’s Foray From Mainstream To Web3
Stewart’s association with DeLorean comes on the back of the brand’s recent association with actor Christopher Lloyd, as the company takes blockchain mainstream and raises awareness on how tokenized Build Slots can be deployed to reserve & own vehicles online.
The company’s Web3 division DeLorean Labs is spearheading its legacy of innovation in this space. DeLorean Labs plans to eventually roll out its marketplace model to other sectors looking for on-chain solutions in areas of reservation, trading and secondary resale markets.
Having first captured the hearts and imaginations of millions in 1981 as the time-traveling car from Back to the Future, the DeLorean has become an integral part of pop culture, resonating with enthusiasts around the world for nearly five decades. While the DeLorean Motor Company has not manufactured a new vehicle since 1983, their timeless car and its stainless-steel frame have since lived on and been featured by Lego, Hot Wheels, major video gaming titles, and in other films such as Steven Spielberg’s Ready Player One and the latest Fast and the Furious entry Fast X.
Today, the brand is reborn with the same pioneering spirit that made it iconic, driven by a relentless pursuit of futuristic technology, bold design, and groundbreaking innovation to inspire and engage a new generation of fans and loyalists.
People can visit marketplace.delorean.com now to reserve a build slot for the new upcoming DeLorean Alpha 5 EV.
